Client: Life Inside
Role: Product Designer (Consultant)
Concept and product design, with primary responsibility for UI design and Design System. I defined the core UX, user flows, and visual interface across app
Led a full visual redesign of Life Inside's platform, delivering a modern and cohesive UI.
Alongside the product work, I built the design system from scratch in Figma – defining color primitives, semantic tokens (with full light and dark mode support), spacing scales, and border radius values, all the way through to a documented component library covering navigation, forms, tables, modals, cards, icons, and more.
In parallel, refined key UX flows across video collection, editing, campaign management, and analytics– simplifying complex workflows and improving overall product clarity and usability.