Safello is the Nordic region's largest crypto broker — listed on Nasdaq First North, regulated by Finansinspektionen, and trusted by over 425,000 investors.
Year: 2021-2025

Client: Safello
Role: Design Lead

Safello – The Product

Over three and a half years I owned everything design at Safello. Visual brand, product, web, marketing - internal and external. If it had pixels, it went through me.

On the product side I led design and the design system across the full app, from early sketches to shipped UI, in close collaboration with developers and the product owner. That covers the full experience - home, market, exchange, swap, wallet, transactions, KYC, settings - plus a custom icon set built for the financial and crypto context.

The website I designed and built myself in Framer. Start to finish, design to live production.

The brief throughout: make crypto feel accessible without dumbing it down. 
Trustworthy without being boring.

Website – Built in Framer
Website
App – Designed in Figma
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