Client: Safello
Role: Design Lead
Over three and a half years I owned everything design at Safello. Visual brand, product, web, marketing - internal and external. If it had pixels, it went through me.
On the product side I led design and the design system across the full app, from early sketches to shipped UI, in close collaboration with developers and the product owner. That covers the full experience - home, market, exchange, swap, wallet, transactions, KYC, settings - plus a custom icon set built for the financial and crypto context.
The website I designed and built myself in Framer. Start to finish, design to live production.
The brief throughout: make crypto feel accessible without dumbing it down.
Trustworthy without being boring.
Website – Built in Framer
Website
App – Designed in Figma
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